At APE, corporate social responsibility (CSR) has been the cornerstone of success right from inception in the year 2005. The Corporation’s objectives in this key performance area are enshrined in its Mission statement: “…to help enrich the quality of life of the community and preserve ecological balance and heritage through a strong environment conscience.”
Greenolution is simply a way of life to which every individual pledged to ensure a greener and sustainable planet willingly subscribes. The watchword of our times is ‘Green’ and ‘Evolution’; together comprising the inspiration that green is the only way to evolve. Greenolution represents the face of the generation that never fails to raise a voice when necessary, the generation that is willing to learn as well as teach, that knows how to be responsible and when to be rebellious. This is the face of a new, dynamic India, always open to bringing about positive change.
This is the GENERATION GREEN.
Environmental: In areas around its power plant sites in India and others, APE Power has been actively involved in various social and environmental organizations to address the issue of sustainable development and social uplift. The Company in discharge of its responsibility as a corporate citizen actively contributes to community welfare measures and takes up several social initiatives every year.
APE Power has been closely working with institutions and social organizations and supporting their programmes for social development, adult literacy, adoption of village, tree plantation schemes etc.
Setting new benchmarks as youth icons, it cares for the planet and its future. It is dedicated to the cause of green.
Health: APE’ focus on environmental management helps preserve the long-term health of people and ecosystems and build strong relationships with local communities. Various initiatives have been undertaken within the broad frame of Environment and Climate Change to address the conservation of natural resources and energy, minimize waste generation, enhance recovery and recycling of material and develop eco-friendly process and systems. We have been continuously working towards reducing our various environmental footprints, which is evidenced by our decrease in specific consumption levels.
Community is an integral part of the business environment and the basic commitment lies towards augmenting the overall economic and social development of local communities by discharging our social responsibilities in a sustainable manner. APE invests significantly in skill upgradtion of people around the sites. We use appropriate skills and technologies to contribute to social infrastructure needs and need-based rehabilitation during natural calamities. A healthy, vibrant community ensures better standards of living. Humans are gregarious by nature and we grow up in our respective communities. If our community is stagnant, we stagnate too. With our holistic approach towards social, spiritual and intellectual well-being of communities around us, we make sure that wherever we have, we help the community. We build long-term relationship with people who come into our contact. At APE, we are committed to helping various communities with their basic amenities. Such developed communities can be termed as our “social capital.” We exemplify the spirit of corporate responsibility. We support schools, colleges and hospitals.